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Why it matters AI only matters if it lifts outcomes. Our assistants suggest subject lines and content and validate impact with controlled experiments. How it works
  • Suggestions: AI proposes variants (subject/body) contextualized by audience and past results
  • Experiments: A/B splits measure lift against your baseline automatically
  • Reporting: Clear “AI vs. original” deltas in opens/clicks; keep or discard with one click
  • Safety: Guardrails for on‑brand language; optional human approval
Benefits
  • Save copywriting time and reduce creative dead‑ends
  • Trust AI with visible, measured gains — no hype
  • Institutionalize learnings across campaigns
Best practices
  • Start with subject lines; expand to body once confidence grows.
  • Use statistically meaningful sample sizes before deciding winners.
Success metrics
  • Relative lift in opens/clicks for AI variants
  • Adoption rate of AI suggestions
Related APIs
  • Send: POST /api/v1/emails/send (A/B policies)
  • Timeline: GET /api/v1/sends/{id}