- Domain verified — checks identity + DKIM
- One-click unsubscribe — checks that an HTTP unsubscribe endpoint is configured
- Delivery rate (7d) — compared to your policy target (default
>= 97%) - Complaint rate (7d) — compared to your policy budget (default
<= 0.3%)
- Domain not verified: complete verification under Domains
- Missing unsubscribe: add an HTTP unsubscribe URL under Settings
- Low delivery or high complaints: pause bulk sends, adjust content, review reputation
